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Home › Articles › Toddler Safety › Tagging Our Children

Tagging Our Children

A Simple Way to Protect Our Kids

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It happens fast. Terror freezes the perfect summer vacation and the race is on – a child is missing and their quick recovery is a matter of life and death. National Missing Child Awareness Day, the Laura Recovery Center and Who's Shoes ID are asking parents to head feet first into the busiest travel season of the year by fastening a simple identification tag to their children's shoes. Together, the two organizations are launching the "Child ID Challenge," a nationwide campaign to provide 500,000 children this year with this discreet and effective form of personal ID.

"We identify our luggage and our pets, but 98 percent of the time we don't bother to identify our children," says Mary Lynn Fernau, director of the national "Child ID Challenge" and president of Who's Shoes ID, a Velcro® identification tag that attaches to a child's shoes. "The number of missing children reported each day and lost every year is staggering, and providing personal identification for our children is one of the simplest ways we can protect them from unnecessary harm and danger."

Consider these statistics:

  • The F.B.I. receives over 2000 missing child reports every day.
  • Each year, some 600,000 children are lost from their parents, the majority of which are 7 years old and younger, with age 2 being most at risk.
  • Children who can be identified immediately spend an average of 10 minutes away from their parents in "lost or missing" types of situations, compared to one to six hours for children who can't be identified.

As Americans embark on some 275 million trips this summer alone, Fernau believes there is no better time to talk about child safety. "When you mix increased travel and crowds with unfamiliar surroundings and already alarming statistics, the need for a safety campaign to protect our kids with identification becomes pretty obvious," says the Laura Recovery Center's Suzanne Boase. "Simple measures save lives."


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