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Home › Articles › Play Time › Bear Hugs

Bear Hugs

Meet the Care Bears!

By Carma Haley Shoemaker

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"I would say [the effects of the lessons taught by the Care Bears] is up to the parent and the child," says Foreman. "The message is timeless as long as it is learned and lived. I have to assume that a lot of old Care Bears are coming out of boxes and attics now that we are re-launching this line. As every one reemerges, the lessons are recalled."

"I can remember when I first received my Good Luck Care Bear," says Rose Grace, a nursing assistant from Boulder, Colo. "I was getting ready for a competition and was really nervous. So one of my best friends gave me a gift and told me it would bring me luck. It was my Good Luck Care Bear. I still have him, packed up with my certificate, ribbon and trophy from that competition that I won."

Closing the Generation Gap
A great product and brand is one that has potential to be multigenerational, one that kids, parents and grandparents are all familiar with and can embrace. Care Bears are surely that. "Since this is the 20th anniversary, there are arguably three generations that are familiar with the brand," says Foreman. "That is a great head start. There is also a real market for toys that parents and kids can both identify with and have had shared experiences with."

"I'm already sharing my stories with my girls," says Grace. "I'm working on the collection so my girls and I can turn to the Care Bear that holds the feeling or emotion we need when we need it."

A Star is Re-born
Reactions to the are Bear reunion tour have been nothing but positive and exciting. "We get a tremendous amount of positive feedback," says Foreman. "It is mostly expressing the delight in the re-launch and the trip down memory lane. In addition, we get a lot of feedback regarding how happy young mothers are that they can share one of their all-time favorite toys with their kids!"


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